Bon Appetit + Condé Nast Traveler
Overview ✸ With the unique dual stream web format, we wanted to inject personality into the behavior of page transition to get the BonApp brand behind the concept on the editorial and engineering side. This deck shows some iterations of that process that were creating with the program Principle.
Results ✸ The dual stream format we were able to sell to the Bon Appétit team opened up new integrated revenue opportunities. Among these are custom ad products and e-commerce.
Overview ✸ In April 2017, an investment pitch was presented to the Condé Nast CEO and accompanying stakeholders in the hopes of receiving resource funding for a Condé Nast Traveler brand rethink. My job was to elevate the presentation by creating visuals that bring the business strategy to life in the form of animated flows.
Results ✸ The pitch was approved and ultimately resulted in the rebrand of the current Condé Nast Traveler website.