Working with stakeholders on high value opportunities to improve and expand the experience.
Executed and implemented design patterns so they are aligned with best practices, while maintaining the look and feel of the Vanity Fair brand.
Extend refreshed design language to all pages and flows for an elevated and coherent UX
Continuously tested design decisions through qualitative and quantitative research.
For Vanity Fair, on the first week of launch, subs skyrocketed from a daily average of 44 to an average of 404.
For Wired, one the first week of launch, subs skyrocketed from a daily average of 89 to an average of 594.
Customer conversion rates improved 50% on desktop and 75% on mobile post launch.