What We Know...
What Game of Thrones content on Vanity Fair has 5X the number of visitors per post than other VF content, and 70% of the median engagement.
How can we better capitalize on this traffic to create a more engaged, habitual user for Vanity Fair?
Seize search and social traffic to create a ‘top-of-funnel’ experience and build loyalty
Strengthen relationships with readers through targeted content
Competitive experience that keeps readers engaged throughout an entire season (not just single event)
Integrate across site experiences
Captured data is complex and will need to rely on account level tracking
Custom ad units?
Build upon VF Ballot work
Use our existing learnings to drive key hypotheses