Maia Conlon Visual and Interactive Designer

Vanity Fair / Game of Thrones

Untitled-1.png

What We Know...

What Game of Thrones content on Vanity Fair has 5X the number of visitors per post than other VF content, and 70% of the median engagement.

Untitled-1.png

Key Questions

How can we better capitalize on this traffic to create a more engaged, habitual user for Vanity Fair?

Tactical Goals

Site Diagram

Landing Page

Design Elements

 

 
 

THE OPPORTUNITIES

  • Seize search and social traffic to create a ‘top-of-funnel’ experience and build loyalty

  • Strengthen relationships with readers through targeted content

  • Competitive experience that keeps readers engaged throughout an entire season (not just single event)

  • Integrate across site experiences  

 

THE REQUIREMENTS
 

  • Utilize Log-in
    Captured data is complex and will need to rely on account level tracking

  • Ad Requirements?
    Custom ad units? 

  • Build upon VF Ballot work
    Use our existing learnings to drive key hypotheses

 

CONCEPT : THE GAME

Give users an opportunity to choose from a list of possible outcomes. Track their choices and keep them updated on new GoT content.

Winners get entered into a sweepstakes.